Nubia Swimwear - Swimsuits and Beachwear in Capitola / Santa Cruz, California
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About Nubia Swimwear
It was 25 years ago that Nubia Jordan opened her first swimwear store in the California seaside village of Capitola. With her discerning taste, and background in design, Nubia developed an uncanny instinct about what is current and sizzling in beachwear style and fashion. If you consider the skills Nubia has mastered after 25 years of designing and fitting suits to enhance every shape, and to enchant every age, then you have discovered the iconic Nubia of Nubia Swimwear.

Your satisfaction is Nubia’s mission, and she accomplishes this through a concept of customer service that has been elevated to an art form. Staff training is key, and for many years her workforce has included her husband and her daughter, who also train and supervise staff. Nubia Swimwear is serving the second generation of a loyal clientele who return again and again from all over California and the West Coast for their resort and beachwear needs. Nubia carefully refines her swimwear line every year, assuring you the widest range of the most sought after designers available from around the world, including Brazil, Europe, and the USA.

Being a world traveler herself, Nubia knows that a bad fit can ruin a vacation. Swimwear has to be beautiful, comfortable and a perfect fit. Then it will carry you to your destination with confidence and style.


Come visit us in the Capitola Village | 202 Capitola Avenue, Capitola, California  |  USA